Samsung Antidiary


In 2015, Samsung partnered with Rihanna to release her new album, ANTI, joining forces as cultural disruptors to reimagine the way fans experience an album launch. Together Samsung and Rihanna created ANTIdiaRy, an episodic journey of Rihanna’s life from an innocent child in Barbados to a powerful pop queen.


Chapter Films










360 Mobile Experience



Real World Events

OOH