Cheerios - Good Goes Round


Cheerios wanted to inspire families to reconsider what Cheerios really are, positive energy food.

To do so we conceived, created and launched Cheerios’ new brand platform, Good Goes Round, built around the idea when you eat good food, you feel good, you do good things, and it all comes back round in a virtuous circle

We collaborated with musician Latrell James and directors We are From LA to create a music video that tells the story of the positive energy cycle of Cheerios.